Operating partners for cross-border expansion at scale

Naru Advisory is an embedded operating partner for companies navigating high-stakes global expansion across technology, entertainment, and consumer.

We help founders, studios, and brand operators expand between Asia and North America—without breaking their company, brand, or IP.

Focus areas
AI • Web3 • Fintech • Entertainment IP • Consumer

What We Do

Naru Advisory works with teams at critical inflection points—when expansion decisions are complex, irreversible, and expensive to get wrong.

We specialize in cross-border scale where execution, culture, and economics must move together, particularly across the North America–Asia corridor.

We embed with leadership teams to turn ambiguity into execution, bridging strategy, operations, and distribution across markets.

Why Naru

Built by operators, not advisors

Naru Advisory was founded by a former Big 4 consultant turned startup operator with experience scaling venture-backed companies, advising founders, and supporting global expansion across technology, entertainment IP, and consumer brands.

Our work sits at the intersection of:

  • Institutional rigor and startup velocity

  • Global culture and commercial execution

  • Strategy and hands-on operating leadership

Clients work with us when:

  • There is no existing playbook

  • Expansion requires cultural translation, not just localization

  • Brand, IP, and margin must scale together

Who We Work With

We work with:

  • Asia-based companies entering North America

  • North American companies expanding into Asia

  • Founders and operators navigating early scale or global distribution

Industries we support:

  • Technology platforms (AI, Web3, fintech)

  • Entertainment and IP-driven media

  • Beauty and IP-led consumer brands expanding internationally

How We Engage

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

  • Designed for companies entering the U.S. market or globalizing IP for the first time.

    Typical scope

    • Market and channel strategy (platforms, retail, partnerships)

    • Brand and IP positioning for global audiences

    • Operating model, entity, and hiring setup

    • Supply chain, margin, and unit economics alignment

    • 6–12 month execution roadmap

    Outcome
    A de-risked, executable expansion plan—not a pitch deck.

  • For founders, studio heads, and brand operators who need senior operating leadership without hiring full-time.

    We act as:

    • A thought partner to founders and executives

    • The connective tissue across Product, Finance, Legal, Content, Supply Chain, and GTM

    • The owner of execution for complex cross-border initiatives

  • For a small number of companies, we structure engagements that include equity, tokens, or IP participation, aligned with long-term value creation.

Our Philosophy

Naru (나루) means a crossing — where movement, exchange, and transformation happen.

It is the moment where expansion becomes irreversible —
where strategy must turn into execution,
and trust must scale alongside ambition.

We operate at that crossing.

We keep our client roster intentionally small to preserve depth, discretion, and impact.

Most importantly: We tell founders, creators, and brand operators the truth—early.

Let's Work Together

Considering international expansion?

Whether you’re scaling a technology platform, globalizing entertainment IP, or expanding a consumer brand, we work with teams navigating critical inflection points.